FACTORY & MANUFACTURING CAPABILITY
Show the plant. Buyers are evaluating a supplier, not a brochure.
Overseas buyers evaluating an Asian machinery supplier are trying to answer one question first: is there a real engineering and manufacturing organisation behind this website. Production photography, a machining and assembly list, headcount by function and an open audit policy answer it faster than any amount of copy.
ILLUSTRATIVE — every figure on this page must be replaced with data the company can evidence during an audit.
Concept
Plant area
State floor area with a site layout drawing, not just a number.
Concept
Engineers
Break headcount down: mechanical, electrical, controls, service.
Concept
Machines per year
Annual output with the mix by machine family.
Concept
Years in operation
Founding year plus a short, factual milestone list.
IN-HOUSE VS OUTSOURCED
State what you actually make yourself
Buyers assume some outsourcing. What damages trust is discovering it later. Publishing the split is a credibility move, not a concession.
| Process | In-house / outsourced | Why it matters to the buyer |
|---|---|---|
| Mechanical design & controls engineering | In-house | Determines whether change requests and integration questions get real answers |
| Precision machining of forming sets and jaws | In-house | Directly affects seal quality and how fast a replacement forming set can ship |
| Sheet metal, frames and guarding | Qualified subcontractor | Fine when the supplier is audited — ask how they are qualified |
| Electrical panel build | In-house | Panel build standard differs by destination market; in-house means it can be specified |
| Servo drives, PLC, HMI, safety components | Branded components, purchased | Ask which brands: global brands mean local service and parts availability |
| Assembly, run-in and FAT | In-house | This is where machine quality is actually determined |
| Software and recipe development | In-house | Determines who can support you at 2am when a recipe misbehaves |
EVIDENCE TO PUBLISH
Six assets that do more than a company profile page
Ranked by how much a serious buyer values them.
HIGHEST VALUE
Unedited line walkthrough video
Three to five minutes, one continuous shot where possible, showing assembly bays, machining, panel build and the test area. Over-produced video reads as marketing; a plain walkthrough reads as evidence.
HIGH VALUE
Machine under FAT
Video or photo series of a machine running with real product, with the counter and reject rate visible. This is the single most persuasive asset a machinery maker can publish.
HIGH VALUE
Equipment list
Machine tools, measuring equipment and test rigs with make and model. Engineers read this list the way a buyer reads a price.
MEDIUM
Team by function
Headcount split across mechanical, electrical, controls, assembly and service. Named senior engineers with real credentials where they are willing.
MEDIUM
Audit and visit policy
State plainly that buyers and third-party auditors are welcome, with the notice period and the contact. Willingness to be audited is itself a signal.
MEDIUM
Traceability method
How a serial number maps to build records, component certificates and test results. Explain the mechanism, not the intention.
AUDIT POLICY
Open to inspection, on stated terms
The willingness to be inspected is a trust signal. The terms make it credible.
- ✓Customer and third-party audits accepted with two weeks’ notice
- ✓Video audit available where travel is not practical
- ✓Quality records, calibration certificates and build files available for review on site
- ✓Machines under build for other customers may be screened for confidentiality
- ✓Sample trials can be scheduled during the same visit
Plan a visit that is actually useful
Bring your product and your film. A visit where a sample trial runs on the actual machine architecture you are considering is worth more than a tour. Send samples two weeks ahead so the trial is set up before you land.
START WITH THE APPLICATION
Ask to see the plant before you compare quotations
Send your product and packaging specification. We will schedule a trial on the relevant machine architecture and record the results.